2022-2024 | Art Direction | Marketing | Communications
RAM Mounts
As a Senior Graphic Designer for the manufacturing company RAM Mounts, I…
Redesigned the Mount Builder UX web experience
Helped develop a new template system for the brand asset library while maintaining design standards as part of an overall agency branding strategy
Streamlined the web image creation process across the design team
Conceptualized, designed, and produced catalogs, brochures, magazines, web banners, advertisements, posters, logos, and photo manipulations
Consulted with subject matter experts in the creation of products that represent the company
Presented Designs to leadership, soliciting and implementing their feedback
Utilized the Adobe Creative Suite and Keyshot to design professional visual communications materials in both 2D and 3D
Maintained company website using Shopify to managed online calendar, designed web banners, and promoted events through weekly newsletters to over 20,000 subscribers
Contributed to numerous projects simultaneously
Communicated effectively about complex products to a variety of audiences
Skills: Strategic Thinking · Accountability · Easily Adaptable · Design Collaboration · Emotional Intelligence · Problem Solving · Digital Marketing · Prepress · Visual Communication · Typography · Illustration · Print Production · Data Visualization · Project Management · Social Media Communications · Presentation Design · Print Design · Adobe Creative Suite · Graphic Design · Marketing · Web Design · Advertising · Logo Design
Photo Composite
I was responsible for producing one of our largest product catalogs, the GDS Tech Catalog. To start the catalog with an impactful visual, I directed a drone photoshoot of our manufacturing facility. Using Photoshoot (including their generative AI tool), I created this photo composite and illustration that was used on the Table of Contents spread.
2023-24
GDS Technology Catalog
I designed the 2023-24 GDS® Tech™ catalog on a tight turn-around with support from the marketing team at RAM® Mounts. Some feedback from the team was:
"A New RAM Mount Standard has been achieved!"
- Jeffrey Carnevali
President/CEO
"It took some serious skill to transform this into a bit-sized and easy-to-digest catalog."
- Katie Bock
Digital Marketing Manager
"Best looking, flowing, reading RAM catalog I’ve ever seen."
- Kyle Lonzak,
Business Development Manager
Buyers Guides
I designed multiple buyers’ guides while at RAM. These were meant to inform our prospective customers about the many features and benefits of certain products.
